Today, Grammy-winning artist Alicia Keys is starring in “Fresh Takes,” a new micro-series created by Dove go fresh, aimed at giving women a fresh take on life in their twenties. The series, premiering tonight during “The Hills” on MTV, follows three girlfriends as they embark on their adult lives juggling the pressures of being a 20-something woman – career, relationship, beauty, family and friends – all intensified by their own critical inner voice. Amidst these pressures, friendship, humor and honesty help them realize a wider definition of success and ultimately feel beautiful. This premiere celebrates the launch of new Dove go fresh – a fragrance-driven product collection.

I am so excited to be starring in ‘Fresh Takes’ created by Dove go fresh because it puts the pressures that I deal with every day in a new light and opens my eyes to the reality that I can be successful in many different ways and have every reason to feel beautiful right now. I hope the series inspires other 20-somethings to get a fresh take on the pressures in their lives and start enjoying the ride.

“Fresh Takes” uses entertainment and humor to give viewers a look at three 20-something girlfriends as they put their everyday pressures in a fresh perspective. Using the budding micro-series TV format, “Fresh Takes” will broadcast three-minute episodes nationwide during “The Hills,” MTV’s No. 1 show for 20-something women, over a five-week period beginning March 24 (10 p.m. EDT / 9 p.m. Central). The micro-series was created and produced by MindShare Entertainment and MTV.

Alicia Keys headlines the series, alongside up-and-coming actresses Desi Lydic and Jessalyn Wanlim.

* Alex (Alicia Keys): Fearless, fun and always falling in love, the stylish Alex works at a trendy music PR firm
* Diane (Desi Lydic): Type A personality, she is focused and ambitious, although her friends urge her to loosen up
* Lizzie (Jessalyn Wanlim): The “lost” friend struggling to find who she is and what she wants to do with her life

“We believe their twenties should be a wonderful time for women as they embark on their first, real adult adventures and begin to discover their own unique beauty,” said Kathy O’Brien, Dove Masterbrand marketing director. “We hope the go fresh program will help give them a new perspective on their lives and expand how they define success, ultimately making this a more beautiful time.”